Who are we?
Starview builds high-speed communications infrastructure, and private clouds to power the most demanding workloads. We integrate our Patents and Intellectual Properties of our own products, with third-party solutions to offer unprecedented values and propositions to our customers.
We are passionate about pushing the envelope in technology, harnessing the latest, fastest and best technologies to meet our customer’s requirements, and at the same time, breaking the barriers in price and performance.
“Infinite Possibilities” is our ideal and inspiration for Starview. Everyone in Starview is empowered to achieve what the mind can conceive and believe. The infinity logo represents that inspiration. The 3 colours within the logo, red, green and blue are the primary colours of light, and when combined in different ratios, gives an almost infinite range of colours. Colours of light also represents the legacy of Starview when she was first founded, with the introduction of the world’s first programmable transceiver.
Optical transmission uses different colours of light to increase the capacity of networks. The red within the infinity logo shapes with an “S”, an indication of Starview embedded within infinity, and passionate in all that we set out to do.
Vision
Connect everyone and every device
Our Mission
Deliver a connected world-class open infrastructure that is a sustainable ecosystem of compute, network and storage.
Our Ethos
We conduct ourselves with honesty and integrity. We have mutual respect for each other. We are proud of our work. We exceed expectations. We do what is good for the company and the customer. We work as a team.
Our Partners
Alone we can do so little. Together we can do so much.
Our ecosystem of partners represents the best in the industry.
Technology partners contributes leading technologies that pushes the envelope in price and performance. With these partners, we deliver integrated solutions in private clouds, high-performance computing, scale-out storage, network infrastructure, optical transmissions, SDWAN, automation, and performance monitoring. Reseller partners are Starview’s leverage in our go-to-market strategy. We operate as a distributor, with businesses transacted exclusively through our resellers. This channel model gives us breadth in market coverage and depth.
Our Milestones
9001 and ISO 45001 Certifications
Level Star certificate on 20 Jun 2023
Our Milestones
Our Management
Choo Yuh Joo
Managing Director
Choo Yuh Joo (Joo) founded Starview International with Wilson Tan on September 2010. STARPOD was born out of his vision to simplify interoperability of transceivers in major brands of network equipment. Together with Wilson, he holds the Singapore patent for STARPOD that was awarded on April 2018. Joo has nearly 30 years of experience in Infocomm. He started his career in 1991 with Singapore Computer Systems (SCS) as a Systems Engineer, where he was involved in designing and deploying computer networks.
Joo joined Cisco Systems as Channels Manager in 1996. He was instrumental in building the 2-tier distribution business for Cisco from scratch to become a run-rate business of US$30M annually by 1999, and was promoted to Channels Director. His last role in Cisco was Regional Manager for Unified Communications before he was bitten by the entrepreneur bug, where he left in 2001 to co-found Aculearn, an e-learning and web collaboration software company. Joo’s most recent role before starting Starview was in Transition Systems (now known as Exclusive Networks) as a Regional Director for Professional Services, and concurrently responsible for the setting up and profitability of Transition’s offices in Indonesia and Vietnam.
Joo is a graduate of Essex University, UK. He holds a MSc in Computer Studies, Artificial Intelligence. He is also a graduate of Ngee Ann Polytechnic and was awarded an Advanced Diploma (Distinction) and Diploma (Distinction) in Computer Studies.
Wilson Tan
Executive Director
Wilson, co-founded Starview International in September 2010 and is responsible for overseeing all sales and marketing functions.
He had signed on with the Republic of Singapore Navy under the Joint Polytechnic-SAF Diploma Scheme as a Naval Engineering System Specialist from 1988 to 1997. In his 9 years of service, he managed a team of Radar Specialists in the operations and maintenance of the navigation systems on board the vessels. He also provided technical guidance and training to new enlistees, thus gaining strong leadership and management skills.
After leaving the Navy, Wilson began pursuing his passion in sales and marketing with the focus on telecommunication solutions. He worked as a Sales Manager in Semitech Electronics Pte Ltd from 1997 to 2000, specializing in the telecommunication test and measurement equipment. From 2000 to 2006, he worked with Pandatel AG, Germany, as a Regional Sales Manager to develop the sales channels in South East Asia. Thereafter, from 2006 to 2010, Wilson worked with Transition Networks Inc, USA, as an APAC Sales Manager to grow the transmission and access solutions business.
Wilson graduated from Ngee Ann Polytechnic with a Diploma in Electronic Engineering and had also earned an Advanced Diploma in Business Administration (Marketing) from University of Leicester.
Our Awards
SME1000 Turnover Growth Excellence Award in Infocomm and Communication section in 2018
“SME1000 TURNOVER GROWTH EXCELLENCE AWARD – INFOCOMM & COMMUNICATIONS”
DP Information Group (DP Info) is the nation’s sole aggregator of Singapore’s leading companies based only on their audited financial reports.
The Singapore 1000 Family of Rankings represents the most extensive and arduous audit of the corporate sector, looking through over 70,000 financials to surface the top performing companies in Singapore, making us the local equivalent of the Forbes & Fortune listings.
Singapore Patent Award for STARPOD
Patent granted in respect to an invention for optical transceiver device and method.
SG Patent No: 11201604256V on 12 April 2018
US Patent No: US 9,959,110 B2 on 1 May 2018
China Patent No: ZL 201480074114.9 on 17 Sep 2019
Australian Patent number: 2014395561 on 28 Nov 19
Finalist to SG:D Techblazer Most Promising Award in 2018 on our STARPOD device
SG:D Techblazer Awards is the nation’s highest accolade for tech innovation and aims to provide recognition and endorsement to Singapore-based organisations and companies that have exemplified the spirit of innovation in their development of tech products and services, or their use of tech to achieve excellence. The “MOST PROMISING” category recognises up and coming Singapore ICT companies that have fulfilled a marketplace need by developing a commercially viable business model around a product, service, process or a platform, which has the potential to be sustainable in the long run. These companies must have carved out new markets for themselves with high growth potential.